Search engine optimization of Internet Site on Sharepoint
The new SEO features integrated with SharePoint Server 2013 helps in making it a great platform to a host of internet facing websites.
No Home Page Redirection: There is no more HTTP 302 temporary redirections for home pages. The home pages are served directly from an address defined as a host name of the website.
Robots.txt and XML sitemaps: The SharePoint Server 2013 automatically creates robots.txt file. The XML site maps are also created and referenced in robots.txt.
Friendly URLs: There are cleaner URLs and the developer has the ability to define friendly URLs for web pages.
Canonical URL filtering: There is an option to configure which URL parameters are valid and which ones should be ignored to indicate search engines whether they influence the content rendered on pages in the site collection or not.
SEO Properties: SEO properties are exposed at the site collection the Managed Metadata service application and page levels. A pages SEO properties allow for example modifying the browser title, meta descriptions and keywords.
SharePoint Server 2013 is a scalable application platform that can be used as a foundation by application developers to build any kind of Internet facing site that they would require. The SharePoint 2013 and ASP.NET 4.5 object model is vast, but when considering Internet facing site development, probably the most significant improvements were applied.
CSOM: Important changes and alterations in the client side object model (CSOM) can be now done. To cite an instance, remote API via –api alias and access can be given to service applications without server side code.
REST: Representational State Transfer (REST) service offers alternative methods to interact remotely with SharePoint object model. One can construct a RESTful HTTP request using Open Data Protocol standard.
Search: The redesigned search service application now available consolidates FAST search and SharePoint Search features bringing along many enhancements that are out of the box. For example, a redesigned search Center, search recommendations, search analytics and advanced refinements allows to the developers to build customized solutions based on powerful keyword query language.
Most of the Fortune 500 companies are now using SharePoint products and Technologies for their portal development, collaboration, business intelligence, record management and social computing. The same platform also be used to create fantastic looking and functional Internet facing sites for many years to come. The new SharePoint Server 2013 comes with all the above mentioned features and more that also offers nice hosting facilities which can be deployed on premises on various SharePoint farm, or in the cloud via the Internet facing Office 365 platform. The new and powerful features and capabilities now available in the SharePoint Server 2013, furthermore, help in creating various sites by Internet portal architects, developers and designers. Moreover, the fact that the Internet sites on SharePoint are licensed through the SharePoint Server Licenses which makes the platform an attractive one even from the financial viewpoint.