NEW DELHI: ADAPT
Software IAP India Pvt Ltd, the Indian arm of ADAPT Software
Applications, Inc (ASA), has launched a new version of
ADAPTcrm, after carefully understanding typical requirements
for Customer and Supplier Relationship Management (CRM) by
small and medium enterprises (SMEs), particularly in terms of
user number and price point.
“Ours is the first
CRM company to have spent considerable years studying the
Indian market for its peculiarities and launched a truly
customised solution for Indian SMEs at price points suitable
to them,” said Ashish Kamotra, CEO, ADAPT India.
CRM, hitherto
considered to be a domain of large enterprises only, can now
be availed by Indian SMEs as well but they do not have to
compromise on enterprise-class features. Besides, the company
has also launched a customer self-service portals to further
strengthen its CRM offering, Kamotra added. ADAPT’s price
points are about one-tenth of what the big CRM solution makers
are offering, he claimed.
ADAPTcrm, the
company’s flagship product, was built from the ground up and
not acquired from various other software developers. “Since we
have always maintained development and ownership exclusivity,
the solution maintains unsurpassed inter-departmental
integration. ADAPTcrm is designed to track all key customer
and vendor communications within a single, integrated module.
The system’s intuitive design facilitates interdepartmental
collaboration and provides visibility over all mission
critical touch points within an organisation,” he said.
The latest release
of ADAPTcrm is the fourth-generation of the company’s
comprehensive, customer-focused front office business
management system. | 
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