Adapt Software IAP India Pvt Ltd, the Indian arm of the US-based Adapt Software Applications Inc, has announced the launch of the latest version of its Customer Relationship Management (CRM) application, ADAPT-crm. According to the com-pany, the product is designed and customized exclusively for Indian small and medium sized companies to help them boost their produc-tivity and ensure quick returns-on-investment (ROI).

According to Ashish Kamotra, CEO of ADAPT India, "Adapt CRM will provide an option to the Indian small and medium companies to enjoy a true enterprise class CRM solut-ion at an unmatchable price, thus offering greater value for money and higher ROI."

"We have used our initial year of presence in India to actually understand the requirements of Indian SME segment which has accepted the importance of CRM yet has a very conservative approach towards its adoption. Our study revealed that something that would excite Indian SMB should be easy, inexpensive, and scalable yet incorporate all the features that would automate all their existing functions," he further elaborated.

CyberMedia News
New Delhi