Adapt Software India, the
Indian arm of the US-based Adapt Software Applications, has
announced the launch of the latest version of its Customer
Relationship Management (CRM) application, Adaptcrm, targeted at the
SMBs.
Ashish Kamotra, CEO, Adapt India,
said, "Adapt CRM will provide an option to the Indian small and
medium companies to enjoy a true enterprise class CRM solution at an
unmatchable price, thus offering greater value for money and higher
ROI."
"We have used our initial year of presence in India to
actually understand the requirements of Indian SME segment which has
accepted the importance of CRM yet has a very conservative approach
towards its adoption. Our study revealed that something that would
excite Indian SMB should be easy, inexpensive, and scalable yet
incorporate all the features that would automate all their existing
functions," he added.
Adaptcrm is designed so that there are
no menus to learn. According to the company, users with basic
knowledge of Windows can operate it easily without any exhaustive
training sessions typical of other enterprise-class CRM
applications. The sales, marketing and service modules can be
integrated together along with ERP application, financial, and
accounting packages, mail client, and all other popular office
applications from multiple vendors giving businesses the ability to
have a 3600 view of the customer.
In case of Adapt CRM,
deployment of average 20 concurrent users including software,
services, hardware and maintenance would cost about 50% of the other
enterprise class CRM solutions with similar capabilities.
The company stresses that in case of Adaptcrm, the
deployment cycle is much shorter as compared to that of other
enterprise solutions with similar functionalities Adaptcrm now
offers customization that's source code free and is highly
table-driven with provision for adding fields without changing the
data structure.
