US based ADAPT Software goes aggressive in the Indian CRM Market

Launches Customer Self Service Portal for smaller companies to help build customer loyalty and retain market share

Tuesday, 05 July 2005

Following the extremely successful launch of its highly innovative and affordable Customer Relationship Management (CRM) application, ADAPTcrm , for the Indian Small and Medium sized companies, ADAPT Software IAP India Pvt. Ltd., the Indian arm of the US-based ADAPT Software Applications, Inc., announced the launch of a comprehensive Customer Self Service Portal to further strengthen its offerings in the Indian market.

The portal can help SMEs dramatically lower the costs of servicing their customers and the customers, themselves, will find it easier to approach the company resulting in increased customer satisfaction and user adoption. The portal will allow the customers of an SME to view history of their interactions and transactions with the company, items owned and warranty status of each item, details of annual maintenance contracts and service level agreements, payments, balances or any other information from the knowledge base that is relevant to them.

Said Ashish Kamotra, Chief Executive Officer, ADAPT Software IAP India, "Such capabilities were never in the reach of an Indian SME because of the prohibitive cost implications. ADAPT’s initiative will enable the Indian SMEs to be more competitive and make their larger counterparts run for their money. This portal is a part of our endeavor to make Indian SMEs enjoy a true enterprise-class CRM solution at a price that does not pinch, rather helps attain higher return on investment (ROI), build customer loyalty and retain marketshare in these extremely competitive times."

Using this innovative portal, the customers of an SME can log their complaints by themselves and see the status of their pending complaints as well, thereby corresponding with the company support staff on the Web and availing 24x7 Web-based support services. Through web messaging, they can call for an early action on their complaint, designate a specific day and time for the service as per their convenience or even renew an about-to-expire, existing contract.

The Portal would also give SMEs an improved insight into customer behavior and needs so that they can be consistent in their service delivery and leverage investments better.

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